In an attempt to round out its SME offerings, pioneering application service provider Peakhour recently acquired online advertising company Australian Banner Exchange (ABE), and has announced two new ASP offerings.
The acquisition lands Peakhour with ABE's extensive customer database and technology, which allows SMEs to target and block specific geographic regions and industries.
For every two banner ads an ABE customer places on its Web site, ABE puts an ad from that customer across a range of targeted categories.
Details of the all-cash acquisition have not been released but the move follows Peakhour's recent $40 million injection from private investors.
For less than $25 per month, SMEs can rent Express Site, a Web site building tool or Express Store, a low-end template driven tool which enables companies to sell over the Web. Peakhour claims that central to the store is the online product catalogue, shopping basket and selection of payment and delivery methods. SMEs can then select automated online credit card transactions as a payment method for their customers. There are four levels of Express Store, differentiated by the number of products a company can sell from the online catalogue.
In related news, Peakhour Internet procurement subsidiary SmartOffice has penned an alliance with commercial travel outfit Concorde International Travel. The arrangement will enable Concorde to bolster its online procurement services, which currently sells airfares and insurance to travel agents in Australia and New Zealand via the Web, to include office supplies.
David Tan, SmartOffice general manager, told ARN the company is trying to grow its customer base through partnerships and capitalise on what it touts will be an online $485 million market for stationery supplies.
"SmartOffice is targeting a range of organisations, all of whom have strong trust-based relationships with their small and medium businesses."