In a move billed as a challenge to the IT channel, Macquarie Corporate Telecommunication has launched itself onto the IT outsourcing market.
Today's announcement of Macquarie's Quality of Service Optimiser (QoS Optimiser) network products and services will see the telco head into competition with networking service providers in the corporate market.
Aidan Tudehope, Macquarie Corporate Telecommunications chief operating officer, told ARN that Macquarie had failed in its initial attempts to find reseller partners to implement the offering.
"We decided to offer the QoS Optimiser directly to our customers because we could not find channel partners that met our needs on the scale we needed to implement this product," Tudehope said.
Nonetheless Tudehope denies that the offering will be detrimental to networking players.
"We are not taking a market away from anyone, we are filling a void in the market place. We have partnered with Lucent since day one to develop a technology that addresses problems of network management associated with a lack of bandwidth in Australia," Tudehope said.
The QoS Optimiser was developed in conjunction with Lucent Technologies and is designed to enable end-users to "look inside the telecommunications cloud" to identify areas of inefficient usage in WANs.
According to Tudehope, the QoS Optimiser will work in conjunction with Macquarie's enterprise bandwidth and connectivity offerings and will offer an end-to-end, outsourced solution to help customers manage their bandwidth for applications across Wide Area Networks (WANs).
Macquarie has also announced their first QoS customers, HMV Records and NineMSN.
Although attempts to form channel partnerships have as yet been unsuccessful, Tudehope is not ruling out the possibility of future deals.
"We are not blind to the market potential the exist through the reseller channel, and I am not ruling out reseller commitments in the future," Tudehope said.