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APT lands Quicklink pen distribution deal

APT lands Quicklink pen distribution deal

Advanced Portable Technologies (APT) has been appointed the sole national distributor of Israel-based Wizcom Technologies' Quicklink pen.

The QuickLink is a pen-shaped optical scanner with stand-alone Optical Character Recognition (OCR) capabilities. It allows users to scan a word and instantly view its translation or definition on a PC, mobile phone or handheld device screen.

"With more than 1000 pages of scanned text able to be stored in the Quicklink pen and transferred to PC, laptop, PDA or cellular phone, it makes life so much easier for today's road warriors," said Felix Wong, managing director of APT.

Traditionally a PC peripherals and laptop distributor, APT entered negotiations with Wizcom "hesitantly", according to Wong. "We realised, though, the product fit into our distribution strategy (now) focusing on handheld units," he said.

Having entered the mobile PC market a year ago, APT plans to bundle Quicklink with Palm PCs for free, Wong said, declining to comment on any local deals in the pipeline.

The Wizcom deal is expected to generate revenues of $A1 million within a year, he forecast.

Corporate and consumer interest in Quicklink has been strong, particularly from the legal, accounting, media and tertiary education sectors, Wong said.

The Quicklink pen retails for around $390. Resellers include WC Penfolds.


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