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MS hones e-comm efforts

MS hones e-comm efforts

Microsoft last week unveiled a revamped e-commerce strategy, dubbed the dotSmart initiative, which focuses on industry partners and expanded service offerings.

Aimed at e-commerce decision makers, dotSmart's chief feature is a Web site, www.microsoft.com/ecommerce, which offers advice and information on topics such as best online commerce practices, case studies, vertical markets and Microsoft's .Net direction.

The site will also feature direct communication with Microsoft and its partners to provide "a one-stop shop for customers to act on dotSmart information by engaging with partners and Microsoft technology centres", according to the company.

The dotSmart Initiative is long on partners. On the new site, Microsoft offers direct information and links to a wide variety of its vendors and consulting firms.


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