Tabloid Briefs

Tabloid Briefs

Olympics PR hype abuse #78

By the time you read this you will be just in time to take advantage of the most underrated Olympic marketing activity. Fuji Xerox has built just 2500 Olympic Flame Pins to be distributed amongst staff and customers.

To quote a company representative's message in a press release: "The Fuji Xerox Olympic Flame Pin changes colour with light and heat, so wearers can light their own Olympic flame."

Oops department

Believe it or not, ARN can get slightly off-beam at times. It's time to clear the air.

Clarification 1

Last week's ARN issue features a story about Sealcorp, which stated the company was no longer doing business with Nortel Networks. Of course, Sealcorp never actually handled Nortel's distribution.

Clarification 2

An article published in the August 2 issue of Tabloid suggested a press release from Adelaide-based software developer Mapping and Beyond was in poor taste. Tabloid is meant to be a light-hearted poke at ourselves and others in the industry. No offence was intended and if any was taken, we apologise.

Clarification 3

Last week's issue, Page 78, contained a review of Norton SystemWorks 2001. Unfortunately it contained incorrect pricing.

The product is $217, including GST for the pro edition and $162.50, including GST for the standard edition.

And while we're at it, the company's real URL is, in case you hadn't figured that one out.

Clarification 4

If you thought the picture on page 40 of ARN August 30 was Rob McLean, you're wrong. It was ThoughtWeb's Chris Murray. Good on us!

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