Channel research organisation, Inform has reported that the channel witnessed lower than expected PC and peripheral sales figures for July, dashing early enthusiasm for a rise in post-GST sales.
Recent figures attained through Inform's channel monitoring service report a decline in sales of 19 per cent in June, according to Inform's Chris Herbert.
Along with other analysts, Inform is blaming the poor results on the Olympics and the introduction of the GST however, Herbert points out that July is traditionally a slow period.
"July is always a slow month however, this year the decline was not anticipated. Sales expectations were more optimistic than usual due to the GST," Herbert said.
According to Inform figures, PC sales fell 24 per cent in July, with monitor and printer sales falling by 12 and 10 per cent respectively.
Herbert believes that the sales and price cuts offered in the run up to the introduction of the GST have created an uneven market and upset the normal sales patterns.
"Retrospectively, the price reductions were an overkill and did nothing more than lower the value of the market, create uneven demand and deplete stockpiles," Herbert said.