Keyghost plots Australian expansion

Keyghost plots Australian expansion

New Zealand security vendor, Keyghost, is making a push into the Australian market through the creation of a distribution tier.

The company was looking to expand beyond its niche security reseller base and bring its flagship keystroke recording device into the home/SOHO and SMB markets, CEO, Despina Kerdemelidis, said.

"We have been selling direct to the government and corporate sector but noticed that more and more parents and small businesses want to buy the product, so we have produced a retail version," she said. "However, the market isn't educated enough about the benefits and that's where a distributor could really help."

The vendor was considering both a national, broad-based distributor and regional distributor to enhance its reach.

"This is a product for a distributor that focuses on the retail market in particular and who has the sales volume and sales force to both encourage and train people to sell the product," Kerdemelidis said. "At the moment we are pretty open, as long as we can get a good one." As part of its expansion strategy, Keyghost was also looking to extend its Australian reseller base beyond its three government and corporate security focused partners.

"Because the product is something that needs a bit of pushing, an established company would be preferable, but if one reseller can handle the whole retail or SMB market alone, then we are happy to go with them," she said.

In its attempt to attract more PC and peripherals resellers, the vendor was also developing a version of Keyghost integrated into a keyboard, Kerdemelidis said.

"When we do the keyboard, PC resellers will have a value-add in that they can say their PCs will be able to track whoever uses them," she said. "Resellers will also act as word-of-mouth advertising for the product as they can easily talk about the growing issues around children, chat-rooms and porn."

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