Party time Down Under has shown that where you are and what's happening around you may give a better indication of how you will surf the Web than any demographic statistics, according to the latest assessments of Olympics Internet sites.
As the Games action moved into its second weekend, and the start of the high profile athletics events, the IBM-hosted official site - olympics.com - became the most accessed site globally, according to figures released through the Nielsen//NetRatings' Web Olympics Index.
Attracting more than 3.3 million page views in the 24 hours to midnight on Saturday (Sydney time), the site beat its nearest rival - nbcolympics.com -- by more than 200,000 page views, the Nielsen//NetRatings' index showed.
But, although the official site demonstrated increased strength on the international arena, it could not hold ground in Australia where local surfers cut their visits to the site from 975,000 page views to 572,000 page views.
The figures suggest that while Australians were happy to travel to the weekend events in the flesh or to turn to their television sets for live coverage, they changed their use of the Web and preferred to access it in order to gather a different type of information -- such as details of online entertainment or event updates.
This was particularly noticeable on the Australian site gamesinfo.com.au - with its updates on spectator activities, entertainment options and tips on the best way to get around town. Gamesinfo.com.au recorded a massive 400 per cent increase in page views on Saturday. The site also recorded 17 page views per person, which was the highest for an Australian site, according to Nielsen//NetRatings.