VeriFone eyes POS possibilities

VeriFone eyes POS possibilities

VeriFone, a division of Hewlett-Packard, has released a multi-application e-payment platform and a raft of alliances to support the new offerings.

Gerard Vos, VeriFone marketing director for Asia Pacific, told ARN that the Omni 3300 series of payment terminals would provide retailers with a platform from which to run a series of sales related applications.

"The operating system that runs the terminals is multitasking and event driven. It allows retailers to integrate payment features and loyalty programs into the sale," Vos said.

VeriFone has designed the point of sale terminal with an open development platform, and is encouraging third parties to develop applications such as TCP/IP access and specific bill payment applications.

"We have also established a developers forum and established a Web site where developers can promote their applications. We are interested to hear from any parties interested in developing on this platform," he said.

VeriFone has also announced that it will team with broadband online service provider Excite@Home to supply new services and delivery channels to small businesses. This will be achieved by linking online retailer Excite Freetailer with bricks and mortar retailers through VeriFone's Internet-enabled POS terminals.

"The new terminals are designed to capture the emerging clicks and mortar market," Vos said. "and as a result we have been looking to establish strategic partnerships which will allow us to add value to the terminal's functions."

To this extent, VeriFone has also announced an alliance with PSINet Transaction Solutions, a subsidiary of PSINet Inc, to provide Internet services for retailers worldwide that use their POS terminals for Internet applications.

In accordance with the retail and e-tail focus, VeriFone has been busily creating alliances with online retailers such as, and to provide meal-ordering, e-fundraising and customer-loyalty and incentive programs, which can be accessed via the retail POS terminals.

"Once the terminals are Web enabled, the possibilities are really endless," Vos told ARN. "With emerging WAP technologies you could conceivably provide customers with a full payment, loyalty and delivery service as they place the phone call, all operated through the Omni terminal."

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