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KODAK EASYSHARE Digital Cameras Preferred in Australia

  • 24 February, 2004 09:29

<p>Following the largest-ever monthly sales of consumer digital cameras in 2003, Kodak has emerged as the clear market leader in Australia.</p>
<p>According to GfK Marketing Services, a leading market research organisation, 157,235 digital cameras were sold in December 2003 through camera specialists, mass merchants and consumer electronic retailers. Figures show that five of the top 10 most popular digital cameras purchased were KODAK EASYSHARE cameras. During December 2003, KODAK EASYSHARE cameras accounted for 32 percent of all digital cameras purchased in Australia -- the highest share of any camera manufacturer.</p>
<p>“Kodak’s consumer digital imaging business is growing and the success we’ve had in the United States and across Europe during this holiday season is also reflected in Australia. In this market — with more than 60 brands and 400 different digital camera models — Kodak digital cameras are clearly preferred among consumers,” says Mr Steve Morley, General Manager ANZ, Kodak Digital &amp; Film Imaging Systems.</p>
<p>“Digital cameras have moved beyond the early adopters of technology. More consumers are buying digital cameras than ever before because they offer greater flexibility and immediate results. Consumers like KODAK digital cameras and the EASYSHARE system, including the EASYSHARE printer dock 6000, because it allows them to share their pictures and produce prints easily with the touch of a button.”</p>
<p>GfK Marketing Services has reported the KODAK EASYSHARE CX6200, a two megapixel camera with 3X digital zoom, as Australia’s number one selling digital camera in December. Like all KODAK EASYSHARE digital cameras, the CX6200 model features a red-jewelled “Share” button which allows users to immediately tag pictures to print, e-mail or mark as favourites — streamlining and simplifying their digital photography experience.</p>
<p>The other top selling KODAK digital cameras were:</p>
<p>- CX6230 (3rd Position): 2-megapixel camera with 3X optical zoom
- CX6330 (4th Position): 3.1-megapixel camera with 3X optical zoom and 3.3X advanced digital zoom
- DX6340 (9th Position): 3.1-megapixel camera with 4X optical zoom
- DX6440 (10th Position): 4-megapixel camera with 4X optical zoom</p>
<p>These cameras have won accolades from Australia’s leading consumer media and they include the PC World’s Best Buy award (CX6230); Australia Net Guide’s Best of Test (DX6340) and Today Tonight (CX6330 and DX6340).</p>
<p>Kodak will be releasing a range of cameras from affordable, entry-level 2-megapixel models to 14-megapixel professional cameras in 2004. Consumers can expect new camera designs and enhanced features.</p>
<p>The award-winning KODAK EASYSHARE consumer digital photography system — consisting of cameras, software, printer docks and camera docks, inkjet and thermal papers, and accessories — makes it simple for anyone to take, organise, share, and print high quality digital pictures. Additional information about Kodak can be found at www.kodak.com.</p>
<p>- ENDS -</p>
<p>For further information, please contact:</p>
<p>Maria Bonanni / Gabriel Wong
Network Communications
Phone: (02) 9267 9477
Fax: (02) 9267 9466
Email: maria.bonanni@networkpr.com.au / gabriel.wong@networkpr.com.au</p>
<p>Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images — for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services &amp; media (software, film and paper enabling people to access, analyse and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering optics and imaging sensors to original equipment manufacturers; and Display, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials.</p>

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