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Big Blue takes gold in Asia Pac

Big Blue takes gold in Asia Pac

According to a recent IDC study, IBM has come from the back of the pack to take first place in overall PC unit shipments and consumer and commercial desktop shipments for Q2 in the Asia-Pacific region.

However, they still have some catching up to do in Australia, said local IDC analyst Logan Ringland. "Compaq are still ahead in the Australian market, but IBM has been gaining ground," he said.

IBM has increased its market share in the Australian PC market from 10.4 to 12 per cent over the past 12 months, said Ringland. While this increase is significant in the Australian market, the movements made on the Asia-Pacific region as a whole are more impressive.

Over the past 12 months, IBM has steadily increased its market share in the Asia-Pacific region. In the last quarter alone, consumer desktop shipments took up 8.6 per cent of the market after a 1.3 per cent increase. Commercial desktop shipments took up 8.0 per cent of the market after a 0.8 per cent increase. Standard Intel architecture server shipping figures confirm that IBM shipping rates took up 16.1 per cent of the market after a 2.3 per cent increase.

These increases make IBM the number one shipper of consumer and commercial desktops in the Asia-Pacific region. When it comes to Compaq's predominance in the Australian market however, Philip Bullock, general manager of IBM personal systems group Australia and NZ, remains happy with Big Blue's performance.

"We are leading in the region and have been steadily growing in the Australian market as well. Our market is very broad. We have managed to increase market share across the marketplace and compete in every category," Bullock said.

He attributes IBM's gradual growth to a change in public opinion about the nature and scope of their products.

"We used to be seen as too expensive for the consumer market, but clearly we are making gains in that area. We simply had to become more competitive on price and quality."

Bullock also underlined the role of resellers in IBM's success, saying that IBM strove to maintain a close relationship with its channel partners.

"There is no silver bullet, these things happen gradually. However, we have [been consistent] in working to develop different routes to market," he said.

"Our relationship with resellers is very important, especially in the SME sector which has been growing significantly."


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