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eseller woos the venture capitalists

eseller woos the venture capitalists

SME networking services company eseller is ramping up its operations and management team, with an IPO planned within the next 18 months.

David Tonuri has been appointed as a director, joining founders and co-directors Glenn Price and Mike Nicholls.

"He adds an enormous amount to our skill-set and brings a considerable amount of expertise to the company," Price said.

"It is our plan to list within the next 12 to 18 months," Price told ARN. "Our vision is to be the number one services company for IT, particularly in the SME space."eseller plans to roll out a range of hardware, software, networking and Internet related services to the Australian business market. Its business units are tiered into hardware and software, data services, and Internet and Web design.

"We really feel we are adding value to the small and medium business market - particularly for companies which typically run on between 50 to 700 nodes," Price said. "There are a lot of people talking about bringing solutions to this segment, but very few companies are actually bringing solutions to the market."

And while the stock market has seen some spectacular listings crashes, Price feels there are still plenty of opportunities available for companies that are run on sound business principles to grab pre-IPO funding to help them expand.

Price said venture capitalists were looking to invest in small companies that were being run like their larger contemporaries and utilise business practices such as external audits, procedure manuals and CRM systems.

"They are simple things that enable your business model to flow," he said, adding that even if eseller's IPO was not to go ahead, the company's expansion would still be realised, just at a slower rate.

The next step in eseller's plan is expansion into the Victorian market.

"It would still happen without the funding - but this will allow us to get many more heads on the ground very quickly and accelerate our growth," Price said.


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