Multilingual software veteran, Systran is on the hunt for channel partners to bring its translation products to the Asia Pacific market.
Choosing to go with a channel model only, the vendor has chosen 123Easy Soft to distribute its home office and personal packages to the retail market and is in the process of recruiting system integrators who work with businesses venturing into online export markets. Systran is also keen to make inroads into the educational sector and has already approached Macquarie University as well as many schools.
Earl White, managing director of Access believes the opportunities for system integrators interested in carrying Systran software go beyond being just another value-add for their customers. As a productivity tool, the software appeals across the board - from SMEs to corporate customers - White claims and in an increasingly transnational business environment it offers a "new way for customers to do business using IT".
"Mechanical Translation (MT) has moved from a curiosity to a need," said White. "People recognise that to sell their product they've got to get into the other guy's language."
The first step to the construction of a VAR channel will be raising reseller awareness to the availability of an HTML, email, and text translation package that works to a level of accuracy. Because linguistic solutions are still in their infancy in the Australian marketplace, Systran is prepared to make the investment in its partners, offering application training as well as tools for selling the solution.