Digiland has hit out at industry speculation about its future in Australia. The distributor’s international CEO, Ong Seow Yong, has revealed that the company would be beefing up its new whitebox venture with a slew of new management and sales staff, including a managing director.
Speaking exclusively to ARN last week, Ong said Digiland Australia was in the process of adding more vendors in line with its new componentry specialisation.
Digiland’s business had traditionally been very closely aligned with HP, Ong said. The loss of that contract from November 1 had prompted a serious rethink of its business model.
“We realised one of our particular strengths was in the whitebox arena,” he said. “From that point of view, we’re expanding aggressively. Digiland is committed to Australia. Our total capital investment here is $20 million.
“In terms of commitment, I think the new vendors I’m signing show an understanding of our business model. They appreciate our value-add and understand our market reach.”
Confirming the distributor had parted ways with Epson, Ong said Digiland had been strategically shedding branded vendors as part of its restructure into a whitebox specialist. The vendor was one of those which Digiland had hoped to migrate to eXeed while the two distributors were in merger talks.
Ong said that Digiland would shortly advertise several positions.
He confirmed the company was on the lookout for a suitable managing director.
“We will soon recruit sales personnel and business development managers specifically for the whitebox market,” Ong said.
While the company had reduced its Australian workforce by nearly half in a restructure announced in September, the direction change meant it was necessary to hire new recruits rather than retain the old staff, Ong said.
For more on Digiland, see this week's issue of ARN.