Menu
D-Link tuning into wireless markets

D-Link tuning into wireless markets

After waiting three weeks since D-Link's announcement of its foray into the wireless market, the channel can finally expect the vendor's products to begin filling distributor shelves.

D-Link has brought to the market a new PCMCIA and PCI card, USB adaptor and access point with 11Mbps wireless network connectivity to target the home and corporate markets.

The products will have a cell coverage of around 100 metres indoors, with a range of 300 metres outside providing there is a clear line of sight. The PCMCIA adaptor (DWL-650) retails for around $452, while the DWL-120 (USB adaptor) retails for $502. The DWL-500 PCI adaptor will set an end user back about $675, while the DWL-1000 access point will have a retail price of $1367 (all prices include GST).

Maurice Famularo, D-Link marketing and channel manager Australia/New Zealand, claims the vendor's offerings will compete with similar wireless products on a price performance ratio, with D-Link's products around half the cost of its competitors.

In addition, Famularo points towards D-Link's roadmap for future wireless development, its existing standing in the market, the loyalty shown by some of its resellers and customers, and its warranty programs as reasons why he thinks D-Link, and subsequently the channel, will be successful.

Despite his optimism, Famularo remains realistic about the adoption rate of wireless products, predicting a slow start before the market takes off.

To monitor the adoption rate of its wireless products, as well as spearheading its corporate and home markets, D-Link has released a bundled not-for-resale demonstration offering worth around $1800. Resellers will be able to purchase the bundle for $999, which contains a range of D-Link wireless offerings.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments