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Bullant marches into fray for an early US sting

Bullant marches into fray for an early US sting

After being chosen to demonstrate its bandwidth maximisation software by Intel in a series of US industry events, Australian-born software developer Bullant is preparing for a full-scale attack on the US market.

Intel has been showing off Bullant's technology at several industry events in conjunction with the launch of its Itanium 64-bit processor, the latest event being Internet World 2000 in New York.

Intel's interest in Bullant has been somewhat of a premature entry into the US spotlight, with Bullant originally planning a launch early next year. Terry Scerri, vice president of marketing at Bullant, said the full-scale launch would still go ahead regardless.

"In some respects, these industry events have been like a soft launch in the US," he said. "We originally aimed to launch in the US early next year, but these two events were a great opportunity to get ahead of ourselves. Next year our San Francisco staff will be entrenched in following up leads. We will be looking for opportunities to embed Bullant technology in large corporations."

Although it's a little too early to say what sales leads Bullant has gained from the events, Scerri is excited about the closer technical relationship the company has forged with Intel, and the opportunities it had to link up with some of Intel's partners.

Since the opening of the San Francisco office last month, Bullant's senior account sales force and a number of senior technical consultants are making the transition from the Sydney base to the San Francisco office. The company is still privately owned and expects to list on the Nasdaq next year.

Scerri said the development team is still based in Sydney and, in his personal opinion, should remain here.

"I believe there is an excellent technical talent pool here in Australia, so in the foreseeable future I see us leveraging that talent here," he said.

Bullant has a number of patents on its technology which are pending, with some already passed. After getting a better feel for the international development scene, Scerri is confident the company will maintain a competitive edge in Internet technology for several years to come.

"Looking around the US, we found a couple of companies which had one or two elements similar to what we're offering, but none with the full gambit," he said.

"I don't know exactly how long we can keep our competitive edge, but it took us five and a half years to develop this technology, so there's still a lot of chasing to do."


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