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Market slows in Olympic shadow

Market slows in Olympic shadow

Australia's poor Q3 PC market performance compared to the Asian market is being blamed on the combination of the GST, a falling Australian dollar and Olympic fever.

PC shipments in Australia grew 11 per cent for the third quarter year on year, compared to 34 per cent for the overall Asian market, according to the latest figures from Gartner's Dataquest group. The home and small office market may provide the key to continuing positive PC growth, according to Ian Bertram, regional director and principal analyst at Dataquest.

"While Australia has seen the effects of inhibitors such as the GST, the collapse of the Australian dollar and the Olympic Games, the home and SOHO market segments continue to exhibit healthy signs of growth," he said. PC shipments were slightly down on Q2, according to Gartner.

Overall shipments topped out at 4.6 million units. China had the highest market share of 39 per cent, followed by Korea, which experienced extraordinary growth, to take 18 per cent of the market. This is due to a combination of the Government's initiative to get computers into each Korean household and affordable PC deals put together by Samsung and TriGem to compete with the Internet PC market.

The Chinese market grew 14 per cent, thanks to a stable economy, foreign investment and the growth of the Internet.

High replacement rates in developed markets such as Taiwan and Singapore allowed for a moderate growth rate of 9 per cent. It all points to continuing opportunities, according to Gartner.


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