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Mercury rising as first PC auctioneers

Mercury rising as first PC auctioneers

Australia's first online auction site dedicated solely to the PC market will launch today as national reseller The Mercury Group opens its virtual doors at pcauction.com.au.

The brainchild of former Toshiba executives, now PCAuction directors Aaron Blackman and Rick Chandra, the site will offer consumers variable pricing on PCs and laptops, backed up by the Mercury Group's warranty and service agreements.

"It is a different business model which ties into the Mercury Group's expansion strategy. We wanted to be the first online auction site dedicated to the PC space," Blackman told ARN.

PCAuction will offer consumers discounted prices on PCs and notebooks through two sales models. The first incorporates ex-lease stock from the corporate market, which will be tested by Mercury Services and repackaged under the PCAuction brand before being auctioned on the Internet.

"Our model connects to a new group of buyers and sellers. Between 40 and 60 per cent of large business-financed IT equipment goes back after 18 months to three years to the wholesale market place after it has come off its lease. That equates to around 6000 PCs a month," Blackman said. "We are creating an e-market place that didn't previously exist."

PCAuction will also sell new stock based on the group buying power of consumers. The more people that register to buy a particular PC, the more the price decreases. Blackman estimates consumers will be able to achieve savings of up to 20 per cent.

Free delivery to anywhere in the country will also be available through a partnership with Australia Post.

"For many auction sites, the computing category makes up 75 per cent of their site. I think people underestimate the volumes that are going through this channel."

The group has also entered into affiliate programs with other big-name auction sites and portals such as sold.com.au and gofish.com.au, with commissions taken on sales that come through those sites.


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