With the channel increasingly straying away from traditional business models, channel conflict has become a daily occurrence. But this does not have to be the case, claims one channel strategist company setting up in Australia.iMediation is a channel resolution consulting and software development company that offers manufacturers and channel companies go-to-market strategies to derive maximum revenues and market penetration from their business partners. The company has a focus on online sales models and B2B exchanges with its flagship platform iChannel.
The company has recently signed an exclusive reseller agreement with Cybertek Holdings in Korea, Japan, Singapore and China. In Australia, iMediation is setting up a wholly owned subsidiary in Sydney.iMediation country manager Daniel Wise is expecting a strong take up for the company's services. He believes there is a number of organisations which are failing to capitalise on the best routes to market in Australia.
"Some [companies] might be big enough in the US to say 'stuff the channel' but in a market the size of Australia with 20 million people, you just can't afford to do that," claims Wise.