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Symantec tempts consumers

Symantec tempts consumers

Software vendors are beginning to spread the Christmas retail cheer, with Symantec hoping to drive sales in the relatively stable utilities market by offering consumers a CD voucher if they purchase before December 31.

The promotion will be available through software retailers when customers purchase specially marked editions of SystemWorks 2001 Professional, Norton SystemWorks 2001, Norton Antivirus 2001 and Norton Internet Security 2001 or Family edition. Customers will be able to redeem a Sanity CD voucher of up to $30 if they fill out the sticker on the product box and send it with the barcode and receipt to a specified address. This voucher can then be redeemed in Sanity stores or online at the company's e-commerce site, www.sanity.com.au.

The offer is part of an ongoing promotion strategy and follows on from last year's Christmas cash back promotion, according to Denise Rainey, marketing manager for Symantec Consumer division, Australia/New Zealand.

"All our promotions are designed to attract the consumer. To be perfectly honest, utilities software is often not at the top of many customers' lists of things to buy for Christmas so we try to give our promotions a fun edge and add a seasonal element."

The offer will be available through Harvey Norman, Officeworks, Tandy, Domayne, Electronics Boutique, Mail Order Software, Harris Technology, International Software Warehouse, Retrovision, City Software and a few selected resellers.

Resellers who wanted to participate in the promotion should contact the vendor.

The offer will not be valid with upgrades, site licences, electronic downloads and OEM or academic products. The promotion also excludes the just-shipped version of SystemWorks 2001 for the Macintosh platform.

"Symantec covers both the consumer and enterprise space. This is very much a consumer and bottom-end office offering," Rainey said.

In addition, the offer on the software packages, which retail between $108 and $217, will not be capped, according to the vendor.

"The number of consumers who take up these offers varies enormously, but the response thus far has been stronger than ever."

Symantec currently leads the retail utilities software market with 11 per cent market share, according to the latest Inform figures.


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