Retail Solutions Briefs: Activision, Web women, Dummies

Retail Solutions Briefs: Activision, Web women, Dummies


Retailers grab customer eye with ActivisionActivision has launched its "Buy one get one free" retail promotion across a range of PC games.

The games publisher has released a range of boxed and jewel case titles across Australia and New Zealand, offering a free CD-ROM when a customer purchases from its Value range. The promotion is valid until December 31, subject to stock availability.

The games range is priced between $15 and $20. Consumers must fill in a coupon and send it in with proof of purchase to redeem one of eight games titles.

Activision has also set up point of sales marketing material such as spinner displays that hold up to 288 units of its jewel case product.

Web women change face of e-tailing

The number of women shopping online has increased significantly in the last six months, according to latest figures from Forrester Research.

The changing demographic will reshape the products and services sold online, said Forrester analyst Reineke Reitsma. The research indicates women begin buying earlier than men, with different online shopping habits.

The number of women using the Internet to shop has increased across all European market segments. The difference in purchasing habits compared to men include products purchased, the amount of money spent and the effects of online advertising. The decision to purchase is more likely to be swayed by word of mouth and advice from friends than from online banner advertising. Women are also more likely to purchase from established company names.

Retailers will also need to offer women greater product choice and services, the report said.e-tailing inspires two new dummies titlesTwo new titles have been added for the For Dummies series of teach-yourself manuals and, in the lead-up to Christmas and Christmas online shopping, they seem to be the flavour of the month.

Publisher IDG Books has announced the release of two new Net titles - Living on the Web For Dummies by Geoff Ebbs; and The Australian Internet Director for Dummies, authored by Maryanne Phillips.

"These books answer online consumers' biggest questions, such as ‘how secure is the Internet', ‘what can I buy online', ‘what do they really offer' and ‘what are the pitfalls'," Phillips said.

Written for the Australian market, the books will retail at $29.95.

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