ASI hits the point-of-sale trail

ASI hits the point-of-sale trail

ASI Solutions will provide PC integration for some of Australia's largest retailing clients, taking over the role from business partner Data General.

ASI has been manufacturing OEM PCs under licence for Data General. When the company decided to rationalise its operations earlier this year and consolidate its storage technologies, it invited ASI to take over some of its existing contracts. These include CFAL, Hungry Jacks, Dominos, The Reject Shop, Lincraft and Spotlight.

"We were supplying many of the retailers with PCs anyway under our agreement with Data General," said ASI marketing manager Graham Orford. "When they pulled out of that sector we took over, and we now have a direct relationship with a number of large retail chains."

The agreements include the provision of technology and services, prompting ASI to establish a new business division - the Retail Solutions Group - to cater for the customers. The group will be the primary choice for PCs on new site installations and will fit out older sites with new hardware. It will provide the point-of-sale equipment, configuration and pre-installation testing as well as cabling, installation and maintenance.

"Everything was pretty much in place when we took over the relationship, but we had to ramp up the area with new people and support relationships," Orford said. "We also had to reorganise the pre-delivery systems on point of sales. That is now all well in place."

The company has established special 1300 hotlines for first-level support to service the point-of-sale systems and hopes to add to the list of retail clients.

"It is a completely different business. It is very specialised. We were not familiar with the market before - now we are experts. But now we have experience in the market, we hope to get other clients. We are trying to interest other chains."

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