Cisco has launched an integrated services router (ISR) for the small-to-medium business (SMB) market.
The ISR, which Cisco claims will be a new concept for SMBs, is being promoted as providing enterprise-standard data communication speeds between branch offices while addressing the emerging trend of convergence.
The announcement is the latest example of the networking giant trying to increase its presence at the lower end of the market.
"With the ISR you get firewall, routing, switching and Voice over Internet Protocol (VoIP) all together," Cisco distinguished engineer, Michael Boland, said.
By taking the all-in-one box approach, Cisco is trying to lower the total cost of ownership (TCO) while offering a path to the emerging VoIP requirements of SMBs.
"It's also attractive to resellers who want to offer a managed service provider (MSP) model to SMB customers," Boland said.
MSPs have the option of remotely managing the ISR over the Web using a Cisco Device Manager application that is shipped with the three boxes in the range - 1800, 2800 and 3800.
The launch of ISR will see Cisco locking horns with traditional telco suppliers like Alcatel, according to a Cisco spokesperson.
Cisco claimed its product differentiator, apart from integration, is its level of Internet Protocol (IP) security.
Product training and rollouts are now taking place with Cisco's 1500 Australian partners.