Computer hardware and electronics looked to be the big winner across online sales categories in the US, according to the latest research from market analyst Forrester.
The company teamed up with the National Retail Federation and market researcher Greenfield online for its 10th market survey of online spending. In October, Web sales in computer hardware increased to $425 million - up from $315 million for the previous month. Similarly, consumer electronics grew $82 million to $246 million.
"The 50 per cent jump in consumer electronics from September may be partly due to clearances retailers held in October to make room for newer models that will feature during the holiday season," said vice president of Internet retailing at the National Retail Federation. "We'll be watching this category closely in the next two months to see how consumers use the online channel to purchase products during the holidays."
Toy and video game sales also increased - up 42 per cent on September figures. This was heavily influenced by the release of Sony's PlayStation 2 and related accessories, according to Forrester's research director David Cooperstein. "Some folks waited in line at their local mall, while others turned to the Net to get this hot product - further reinforcing the adoption of the Net as a viable shopping channel."
The group collected information based on 5000 responses from an online panel developed by Greenfield Online.