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Cellnet expands facilities

Cellnet expands facilities

Brisbane-based distributor, Cellnet, has leased new warehouse and office premises in Sydney and Melbourne.

A new site in the Sydney suburb of Lidcombe includes 1550sqm of warehousing and 550sqm of office space. There will also be new training facilities for resellers.

Situated next to an existing Cellnet warehouse, the new Victorian location in Coburg has 1448sqm of extra warehousing and 415sqm of office space.

Cellnet's national distribution manager for Australia and New Zealand, Joseph Satriano, said the new premises would increase its distribution capacity by about 60 per cent.

"We are lifting our company profile this year," Cellnet managing director, Stephen Harrison, said. "Our main drive is to increase our market share and penetration."

In order to achieve this, Harrison said the distributor would be recruiting extra sales staff and looking to form closer links with up to 15 'hero' resellers in both states.

Harrison was also excited about Cellnet's new relationship with Samsung.

Following a tough year, which included the termination of a $20 million Nokia distribution contract, the new handset relationship with Samsung would be important with the busy Christmas and New Year period coming up, he said.

Harrison said it was too early to release product details for the wholesaler's recently launched consumer electronics division, but highlighted home theatre as one likely product area.

Cellnet's IT division is also geared up for expansion following Ingram Micro's takeover of Tech Pacific.

This would give Cellnet a lot of opportunities, according to Harrison, who said the company was currently formulating a strategy to respond to probable fallout from the merger.


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