I imagine launching a magazine is something like giving birth. It takes a lot of late nights, a degree of angst, but finally it arrives and for the proud parents the world is never the same again.
I think that's about as far as I dare take that analogy, but I'm sure you get the picture. This week marks the publication of our new baby, Channel X.
As an ARN subscriber, you will automatically receive this monthly magazine, while many more will be introduced to it for the first time as one of the Web developers, ASPs, ISPs, XSPs, telco or ISV execs new to our circulation.
So exactly what is Channel X? No, it's not an Adult Web site or new cologne from Paris. It's the latest addition to the ARN stable. And it's something we hope will become part of your essential channel diet.
Channel X is a magazine dedicated to tracking the changes, or "X factors" that affect your business as an executive in the IT channel. And the channel must now embrace companies in the emerging industry sectors I mentioned above as the Internet and so-called new economy takes a serious foothold in our business and personal lives.
From ARN's point of view, we have three products: our news and information portal ARNnet, this weekly newspaper and now the monthly magazine. Each has equal importance in our eyes.
Our editorial mission is to break important channel news first on ARNnet, which is now regularly updated throughout the day, and offer complete news reviews and analysis in ARN each week. Channel X also offers something unique. As a monthly magazine it has the luxury of time to digest the bigger picture and analyse its impact on the broader channel.
Importantly, the majority of its content is written by respected IT journalists from diverse backgrounds. From my point of view, this offers you fresh perspectives on both the traditional channel and dot-com land.
It's also my hope that each month you will learn something completely new and become engaged in our passion for investigating business change.
Of course the other reason we are so excited about it, if you'll excuse the enthusiasm of a proud father, is because it looks and feels really funky. Graphic design is one of the key elements in a successful publication and something to which we have paid special attention. Special thanks must therefore go to Ana Heraud and Kylie Crossingham.
In addition, I must say a magazine doesn't get off the ground without an army of dedicated people. We've recognised the "who's who" on Channel X's contents page, so thanks guys. Channel X's editor Tamara Plakalo also deserves special recognition for her amazing contribution to making it happen in a very short space of time. In addition, while it's not my area, I know our sales team has also done a great job to generate all the support needed to make it fly.
It's a team effort, so please read, digest, enjoy, and let us know what you think.
Year in review
Christmas already? Yes, I can't believe it either. As this is our second last issue for the year, we've undertaken our annual year in review. Each of ARN's Solutions Section editors have taken time to prepare a review of the news that mattered most, while Jeanne-Vida Douglas has written our lead feature. Next week we polish off the crystal ball for a look next year through reseller eyes. As with all things IT, if you blink you miss it, so keep an eye on the in-tray or mailbox for our final publication for the year.