OK, so I'm not actually all that old, but I'm told it doesn't matter. For one thing, I'm less likely to be conservative when it comes to corporate decisions because, frankly, I think things can always get better. Mine is the Internet generation where company loyalty is out and career progression is in. We also think the world's such a small place that we can see all the best bits in a two-month holiday between international postings.
Strangely enough, Australia's IT channel as an industry sector is also relatively young. It really only became recognised formally as such some 10 years ago when vendors started including resellers in their "go to market" plans.
Yet the irony is that many senior channel executives had distinguished careers in IT long before they considered working in or owning a services provider, ISP, ASP, developer, reseller, integrator or distributor. Heaven forbid, many have even joined dot-com startups!
So now we have two schools of thought emerging in the channel. Those for radical change and those who've been around and prefer to wait and see. There's no question the traditional three-tiered channel model has served us well. The problem is, this Internet thing has got us all thinking. The bottom line is that the cost of business must fall almost as quickly as investors expect revenues and share prices to rise. And this is the age where radical thinking is rewarded but mistakes are not tolerated.
As a result, Channel X arrives at a time when we need solutions, ideas and analysis of the e-predicament facing the entire channel. Channel X is actually not about the Internet or any particular technology. It's about you and your business. We boldly assert it's the survival guide for people working in an industry where the motto is "change or die".
What's your attitude towards today's business challenges, or as we would prefer to call it, the X factor?
Mark_Jones@idg.com.au, Editor in Chief