Sign of the times

Sign of the times

Newly formed software vendor SignIQ is already seeing the benefits of selling through the channel.

Garry Campbell, director of business development at SignIQ, told ARN that the company has already worked with networks or resellers throughout Australia and they were now working on expanding their market offshore.

"Currently over 850 retail organisations throughout Australia are using SignIQTM to improve their visual merchandising standards," Campbell said. "We are also getting a lot of interest from the US."

SignIQ's software offering shares the company name and is targeted at the retail industry. According to SignIQ marketing co-ordinator Melanie Smith it is an easy-to-use application which enables retailers to create and print their own in-store merchandising material.

Smith also confirmed that SignIQ was still in search of Australian and overseas resellers with retail contacts. "We are looking at forming strategic partnerships with channel companies because it is the best way for us to commercialise our product," Smith said.

Smith also signalled that strategic partners with other vendors were also in the offing, providing attractive bundling ideas for its channel partners. "Essentially it is a shrink wrap offering," Smith said. "However, resellers with particular skills in the print and design area can become involved in the whole template design process as a value add."

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