Express Online takes on LG products

Express Online takes on LG products

Distributor Express Online continues to add to its vendor portfolio, and is now selling the complete range of LG Electronics monitors and optical storage devices.

The signing of LG would allow Express Online (EO) to continue its growth in the monitor category, as well as offering optical devices for the first time, Express Online general manager, David Gage, said.

“We’ve already seen growth with LCD and TFT monitors,” he said.

The signing maintained EO’s focus on offering the top couple of vendors in each category.

“I think LG are fairly well known as a consumer electronics brand, and not as much an IT brand,” Gage said. “This is an opportunity for us to help them with that.”

Mohammad Kandeel, who heads up LG’s value channel, said that Express Online represented “a new market we’re trying to tap into.”

“The fact that they’re an online distributor was a key point,” Kandeel said.

EO's “unique business model” fitted in with LG’s lineup of systems integrators and VARS, he said.

Express Online is carrying LG’s monitors including the Flat CDT, Flatron, LCD, Studioworks and Multi Media Studioworks.

Kandeel expected Express Online to get heavily behind LG’s 15- and 17- inch LCD monitors, as well as its 17-inch CRT monitor.

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