Although the market for CRM systems applications has trended toward smaller, incremental installations, industry leader Siebel Systems has closed one of its biggest deals ever with massive HP.
Siebel has announced that its CRM software will become the core system HP uses to link its sales, marketing and call centre operations with its partner network.
HP plans to install a total of 16,000 CRM seats, according to a Siebel spokesperson.
Not only would this give the company a single view of a customer, but it would also eliminate the expense of maintaining the existing hodgepodge of CRM systems, HP said.
"We estimate that the Siebel deployment will return IT savings in the range of tens of millions of dollars," vice-president for customer operations of HP's global operation, Mike Overly, said.
The eBusiness applications would be a key to HP's CRM efforts to consolidate its direct and indirect sales channels, that included thousands of direct sales representatives, marketing professionals, contact centre representatives and hundreds of thousands of partner resellers around the world, Overly said.
The company has already installed Siebel sales software for its direct sales force.
HP will also use Siebel Partner Relationship Management to manage its global network of business partners and boost business-planning and joint sales and marketing operations.