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New rebate scheme for Fuji-Xerox dealers

New rebate scheme for Fuji-Xerox dealers

Fuji Xerox Printers (FXP) has launched new rebate and sales incentive programs.

The rebate scheme enables Premier and Elite channel partners to hit 10 per cent rebates if they outperform annual targets, while Authorised resellers can shoot for 8 per cent.

“We are a purely channel-based business and have worked hard to make sure we have the most generous rebate program out there,” FXP marketing manager for A/NZ, Clare Tipler, said.

“We are not as big as some of the vendors out there so we have to look after partners from front-end to back.”

Individual sales representatives also have something to look forward to as FXP launches a scheme it claims is an Australian first. The printing vendor has joined forces with MasterCard to offer a piece of plastic to everybody selling FXP machines.

Tipler said the amount put on the card would vary according to how many sales were made and what models they included. For example, selling an A3 colour printer would be worth $80, an A4 colour model $40 and a small mono machine $10.

“Sales people are the point between us and the customer – that’s the really critical part,” Tipler said. “We want them to keep up-to-date on our products and will reward them for the effort they put in.

“I have worked for so many companies that are gimmicky. Sales people just want money, not difficult programs that are too hard to administer.”

Tipler said the scheme had been run by FXP sister company, Xerox, in the US for the past year and was voted most popular incentive program ever by its channel partners.

In other news, FXP has given Tech Pacific access to its mono range and dropped Hi-Tech from its distribution ranks.

Tech Pacific was already carrying its colour range, while Hi-Tech was considered surplus to requirements after an audit the vendor carried out among distribution partners during recent months.

Hi-Tech and J Mills also represented the vendor in WA.

Tipler said the decision to drop Hi-Tech centred on the fact that it did some business direct.


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