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Life and Style of Ingram’s party

Life and Style of Ingram’s party

Fujitsu PC Australia has added another distributor to its portfolio — broad-based Ingram Micro. The deal adds Fujitsu’s range of LifeBook notebooks and Stylistic tablet products to Ingram’s product line-up.

The company joins Fujitsu’s two other distributors — Digiland and Westan.

Fujitsu marketing manager, Adrian Mead, said the vendor had “needed a distributor who was big enough to handle a recognised regional brand but took a boutique approach to customer service.”

While Digiland was in the pro­cess of restructuring with the goal of becoming a major broad-based player, it was still “more of a mid-sized distributor”, Mead said.

Fujitsu was satisfied that Ingram’s volume approach would work for its products, he said. Broad-based distributors had proved their worth over recent times.

“The results are there — they’ve survived,” Mead said.

Ingram volume products business manager, Ettore Alterisio, said the signing of Fujitsu broadened the company’s product offering, but would, more importantly, drive incremental business for the distributor.

Ingram was “looking to attract customers in new segments,” including corporate, retail, government and education, Alterisio said.

“As one of the new entrants in the notebook market, we think Fujitsu can assist us with that drive for new and incremental business, as their products are tailored to that market,” he said.

Ingram received stock of LifeBooks last week, but was still waiting on delivery of the tablet products, Alterisio said. It also stocked HP and Toshiba tablets, but Alterisio said there hadn’t been “a huge uptake” of tablet products to date.

In other news, Fujitsu is currently creating a channel partner website, that it plans to launch on September 1. Tools on the site would include sales tips, images, product brochures and specs, and marketing collateral, Mead said.


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