Maxtor is positioning its latest external storage device as an option for resellers hoping to encourage a “PC facelift” amongst customers who are resisting updating their PC systems.
Visiting Australia recently, Maxtor Corporate Marketing vice-president, Stephen DiFranco, said the vendor’s new OneTouch push button backup and restore hard drive solution presented an out of the box back-up option that was far cheaper than installing new hard disk space into the computer.
“The channel is struggling, the PC refresh just hasn’t happened,” DiFranco said. “That’s why I like to talk about this PC facelift.”
OneTouch replaces the Personal Storage 5000. It has a range of capacities from 120GB to 300GB and includes Dantz Retrospect Express software and a stackable industrial design with an anodized aluminium casing.
The drive supports a complete system restore capability, including operating system, drivers, applications, settings and user files. There is also a Mac version of the product.
The OneTouch could operate as a backup system for notebooks or PCs in home or small offices, as well as providing external storage for intensive graphics and video users, DiFranco said.
The programmable front button, which could be used to start Windows or applications, as well as the hard on/off switch, had been designed for mobile computing, he said.
Maxtor would support the product with advertising focused on different users, including Photoshop, office workers, and PC/Mac users, DiFranco said.
Product was expected to hit the channel next week.
Local pricing starts at $399 for the USB 2.0, 120GB/7200RPM model and ranges up to $799 for the USB 2.0/Firewire combo, 300GB, 5400RPM model.