Peripherals vendor, Mitsubishi Electric, has appointed a new general manager to replace Phil Newton who left to take up a fresh challenge as managing director of BenQ.
Richard Freggi joins Mitsubishi from IBM Global Services where he was employed as a senior consultant. He has also held positions with Philips and Seiko Epson during his 17 years in the industry.
In that time, he's been involved in the development of Active Matrix LCD projectors, prototype avionics displays, televisions, monitors and notebook PC screens.
Mitsubishi is best known for its displays but also has a range of mainly optical storage products and communications equipment like modems and networking cards.
“Displays are by far our biggest product and also the most promising in terms of growth,” Freggi said.
“The IT market is still large despite current economic conditions and the changeover to LCD monitors is increasingly rapid.”
Freggi said his first task would be to look at ways to minimise costs and streamline operations as much as possible. Newton, who was at Mitsubishi for 19 years, said he had been getting very stale in recent years but was looking forward to establishing BenQ as a well recognised brand.
“BenQ is expanding rapidly and has a wonderful portfolio of products, some of which are not in this country at the moment” he said. “The biggest issue is building brand awareness. I want the majority of people to know the BenQ name within the next 2-5 years but we have some work to do in terms of channel awareness.”