Olympic gold medallist and Australian idol, Cathy Freeman, has signed up as an international ambassador for Samsung and will be the first to carry the Olympic torch for the vendor in Athens next year. Samsung is the official worldwide wireless communications equipment partner for the 2004 Games.
As the first ever truly global Olympic torch relay, the flame will be carried across five continents to mark the return of the Games to its spiritual home. The torch relay will be broadcast on Samsung’s website.
As part of its sponsorship role, Samsung will select 1800 torchbearers — more than 10,000 are expected to carry it at some stage on the way to the Olympic stadium. The electronics vendor will also organise a series of large outdoor events, running festivals, roadshows and community activities including torchbearer hospital visits.