Recent changes to Corel's channel mean that its resellers are now competing with mass retailers for sales of its education software. But the vendor says its new approach to the academic market, which also includes reduced price points, will not hurt its resellers.
“We’ve opened academic software sales up to the whole channel,” Corel’s Asia Pacific Director, Gavin Watson, said. “We’ve looked at the academic market and seen it’s a market you need to try to seed.”
Rather than cannibalising reseller sales, Watson claimed the advertising undertaken by the retail chains was “opening up awareness” of Corel’s products and could help sales for the smaller retailers, especially those in regional areas.
Retailers such as Harvey Norman, Harris Technology and OfficeWorks were opening up new channels for Corel, Watson said.
Corel had also kept its $249 student productivity pack for its reseller channel only. The pack includes Corel Draw, WordPerfect Office, Painter and a 3D landscape product.
In addition, response to the discounted $129 Corel Draw graphics suite had seen the offer extended to the end of the year, Watson said.
The vendor’s aggressive price pointing, which has pitched its education edition of WordPerfect Office 11 with an recommended retail price of $229, was also aimed at reducing piracy in the education sector.
"There's a dominant piracy channel opening up there,” said Watson.
The Education Edition includes WordPerfect 11, spreadsheet application Quattro Pro 11, multimedia presentations application Presentations 11 and relational database application Paradox.
“Corel have done their changes in line with Microsoft,” Express Data software division manager, Donna Adam, said.
Microsoft had recently reviewed its Authorised Education Reseller Program and it was set to close on September 30, according to Adam.