The monotonous sound of printing and the smell of ink were traded in for roaring engines and petrol fumes when a group of high-octane resellers arrived at a rain-soaked Queensland Raceway.
The reward for top performers was to get behind the wheel of high-performance V8 Fords and Holdens for some knee-rattling, knuckle-clenching laps in the Smart State.
Organised by distributor, IT Wholesale, and printer vendor, Epson, the fun day recognised sales of ink jet and laser printing products during the past two months. It aimed to provide an atmosphere for vendor and distributor staff to mingle with customers in a relaxed and fun environment.
Epson regional manager, Bill Martens, said the day provided a great social spectacle for all and offered something different from the usual social events.
Managing director of IT Wholesale, Darryl Tucker, said it was hard to make time to mix with customers on a social level but it always proved to be a worthwhile experience.
“It helps our internal sales people put a face to a voice, and shows our customers that we appreciate their business and don’t take it for granted,” he said.
Each driver had five laps of the track with a nervous onboard instructor given the thankless task of guiding the way and trying to keep the cars intact.
Apart from a few traffic markers that were sent flying, man and machine remained in one piece as the supercars reached speeds of more than 160kmh down the main straight.
Who knows, perhaps there could be a future in the IT channel for Australian touring car champion, Mark Skaife, when he eventually tires of life in the fast lane.