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CRM vendor's Asia-Pacific E.piphany

CRM vendor's Asia-Pacific E.piphany

CRM software vendor E.piphany has set its sights firmly on the Asia-Pacific market, sinking roots in two new offices in Australia and heralding a call-to-arms for customer relationship management (CRM) integrators to join them in the fray.

The announcement of offices in Sydney and Melbourne signals E.piphany's first major step in its regional expansion program and coincides with the developer's launch of the E.5 System - its next generation CRM suite.

Recording 650 per cent quarter-on-quarter growth, the timing is right for establishing a strong local presence, according to Mike Ikotin, E.piphany's Australian managing director, who hopes to cash in on the maturity of the local market.

With some research figures estimating the Australian CRM market is expected to grow from $35.87 million in 1998 to $221 million by 2003, Ikotin is looking to pick up a number of partners to aid E.piphany's expansion.

"Australia is one of the top 10 markets for us. We are expecting significant growth and are looking for resellers who want to experience the same thing," Ikotin said. "One reason why we considered Australia was the opportunity within its market, and secondly, the innovation of Australian resellers and system integrators and their abilities to operate as world-class organisations. It's the Aussie innovation values which we saw that as a springboard."

While E.piphany is looking for integrators, VARs and outsourcers, Ikotin also claims an opportunity exists for ASPs who can bring this traditionally high-end CRM tool to the SME market in addition to a large enterprise.

"We do what businesses want to do today, not what vendors force businesses to do," Ikotin said. "This is hot. Resellers are going to be able to make good money out of . . . the product, the services, the support and the value-add that they have with their core competencies around this."

Using a Web-based infrastructure, the E.piphany E.5 System provides a single view of the customer and Ikotin claims it is the "Holy Grail" of CRM, combining customer analysis insight with active marketing all in real time.

The E.5 System product suite includes Enterprise Insight, Campaign Management, Real-Time Personalisation, Service Portal, Service Centre and Connected Sales. Products can be purchased separately, or as a suite, and prices start at $US250, 000.

For E.piphany reseller enquiries, call (03) 9017 8000.


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