Microsoft is the most dominant IT organisation in its field anywhere in the world but refuses to rest on its laurels in the belief that it has the competition licked.
While other companies spend small fortunes sending out a mind boggling array of plants, designer pens and God knows what else to partners, customers and the media community, the world’s largest software vendor treated visitors to this year’s Tech Pacific ExpoTech to a ... ... lollipop.
Not just an ordinary lolly but the cheapest, nastiest variety available with a luminous yellow Microsoft sticker stuck on it as if it were something to be proud of. Now we know the IT industry has fallen some way from the dizzy heights of a few years ago but surely it hasn’t come to this.
At the other end of the scale comes networking vendor 3Com which, after announcing its intention to shed 4000 staff worldwide during the next two financial quarters, sent a couple of our staff (and who knows how many more members of the Australian IT media) a beautiful little cactus to announce its intention to get serious in the large enterprise market.
Its new product, Switch 7700, and the impact it will have on the market will be discussed in ARN next week. In the meantime, let’s hope A/NZ managing director, Mike Clarke, is good to his word that no job losses will be made in Australia as a result of the global announcement.
If jobs are lost, the people heading for CentreLink will have every right to feel a bit prickly. Ouch!
Incidentally, HP wins strangest freebie of the year to date – it was giving ExpoTech visitors a plastic happy clapper, the use for or relevance of which I am still trying to fathom.