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Fujitsu adds Ingram for notebooks, tablets

Fujitsu adds Ingram for notebooks, tablets

Fujitsu PC Australia has added another distributor to its portfolio - broad-based Ingram Micro.

Ingram is expected to receive stock of the vendor’s LifeBook notebooks and Stylistic tablet product ranges within a few days.

The company joins Fujitsu’s two other distributors – Digiland and Westan. Fujitsu marketing manager, Adrian Mead, said the vendor had “needed a distributor who was big enough to handle a recognised regional brand but took a boutique approach to customer service.”

While Digiland was in the process of restructuring with the goal of becoming a major broad-based distributor, it was still “more of a mid-sized distributor", Mead said.

Fujitsu was satisfied that Ingram’s volume approach would work for its products, according to Mead, who said that broad-based distributors had proved their worth over recent times.

“The results are there – they’ve survived,” he said.

Fujitsu is currently creating a channel partner website, that it plans to launch on September 1.

Tools on the site will include sales tips, images, product brochures and specs, as well as marketing collateral, Mead said.


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