Microsoft might still view Linux as being in the “early adopter” phase, but the software giant is taking no chances that it might take hold in the SME sector, distributing CDs to partners advising them how to head off the Linux threat.
MS partners attending its partner briefing in Sydney last week received a Competing with Linux CD, which includes a tutorial on how best to approach customers considering adopting open source software.
“Microsoft is facing significant competition from Linux in every segment of business, especially small to medium business customers,” the tutorial begins.
The CD advises partners not to initiate conversations on open source software, and includes suggested conversational approaches should the topic arise.
It suggests taking a “collaborative tone” and sticking to “specific and factual data” in such customer engagement. “Open source software can be an emotionally loaded issue, especially for the technical staff in your accounts,” the CD said.
It warned: “The key areas for you to focus on in your accounts to compete against Linux include server consolidation, UNIX migration, web development with Microsoft .NET technology and key workloads like Security, Networking, plus File and Print.
“Upgrading from the Windows NT 4.0 install is essential to competing against Linux in all of these areas.”
For more on Microsoft, see next week's issue of ARN.