Singapore-based eSys has been added to the Australian distribution ranks of storage vendor Maxtor.
The appointment is designed to take Maxtor products into the large systems integrator original equipment manufacturer (OEM) market. Maxtor is also distributed by Ingram Micro and Digiland.
“We have no intention of dropping anyone,” Maxtor national sales manager, Craig Davis, said. “This appointment reflects our growing share of the market over the past couple of years and an expanding portfolio.
“Maxtor used to be an integrated drive electronics (IDE) player but now we have SCSI, retail hard drives and external drives that are taking us into a range of different verticals.
“eSys has national coverage and is a good fit for us that can grow our business with systems integrators.”
eSys general manager of components, George Skaf, said the deal would help Maxtor reach a minimum 40 per cent of Australian HDD market share within 12 months.
“As a focused white box component distributor we can provide resellers with exceptional levels of service and detailed knowledge regarding product lines, their lifetimes and variations in roadmaps,” he said.
“We believe Maxtor should have a HDD market share of around 40 per cent in Australia and we hope to help them achieve that level and go beyond it by this time next year.”
Managing director of competing distributor Westan, Victor Aghtan, said this target would be “very difficult to achieve in such a brutal market”.
“The issue of market share is very dependent on competition with products that are so easily substitutable,” he said. “Apart from price and a distributor’s ability to service, there is very little differentiation.
“You can only reach an amount of market share that that your competitors allow you to get. As soon as you exceed that level, another vendor hits back.
“Recently, vendors are trying to appoint as many distributors as they can. The market is becoming so aggressive that partners will lose interest.” Skaf said eSys, which also distributes Western Digital hard drives in Australia, is looking to add CPU, RAM and optical drive lines to its portfolio.