AMD, Fujitsu unveil flash memory company

AMD, Fujitsu unveil flash memory company

Advanced Micro Devices (AMD) and Fujitsu have taken the wraps off their flash memory joint venture, which will sell flash memory chips under the Spansion brand.

FASL is the name of the new joint venture, which builds upon a previous joint venture between the two companies known as Fujitsu AMD Semiconductor. The companies announced the new joint venture in March, hoping that by combining their assets and sales forces, they could capture more market share together than either company could individually.

AMD owns 60 per cent of the $US3 billion joint venture, and Bertrand Cambou, formerly senior vice-president of AMD's memory group, will be president and chief executive officer of FASL.

Fujitsu corporate senior vice-president, Toshihiko Ono, will be chairman of the board of the new joint venture. The company will be headquartered in Sunnyvale, California, which is also the base of operations for AMD.

In April, AMD said that, in the second quarter, it expected to pick up a few points of flash memory market share at the expense of rival Intel, the market leader.

Betting on a surge in demand for cell phones and personal digital assistants, Intel raised prices on its flash memory chips in the first quarter. That move caused some customers to look elsewhere, Intel executives said earlier this year.

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