Ratcheting up the rhetoric in the war on unsolicited spam email, Network Associates has announced it is declaring the US Independence Day holiday, "Independence from Spam Day", and will give out free copies of its McAfee SpamKiller product online and in retail stores on July 4.
The first 1776 visitors to www.mcafee.com will receive a free copy of SpamKiller on the day. Network Associates will also distribute free copies of the software to the first 20 visitors to each of 922 OfficeMax retail outlets in the US.
The announcement was part of a co-ordinated marketing effort by Network Associates that included the release of a survey showing the frequency of spam management edging out other popular leisure activities such as exercise, reading to children, and sex.
In June, Network Associates surveyed more than 1500 online participants and found that about half spent more than 40 minutes a week deleting spam.
Pornography topped the list of spam email topics, with mortgage refinancing, credit counseling and sexual enhancement products other popular themes, the company said.