Networking vendor, 3Com, is to launch a new switch later this month as it seeks to deepen its footprint in the enterprise market.
Switch 7700 is the first product to come out of 3Com’s partnership with Chinese vendor Huawei Technologies. It is designed for campus core applications and supports convergence of voice, video and data with Quality of Service, bandwidth management and high-density Gigabit and fast Ethernet, according to 3Com.
“3Com is back in enterprise with tangible products. There will be a family in the 7700 range with more density and security to come, plus other products to supplement our eventual aim of supporting every need for networking,” 3Com A/NZ managing director, Mike Clarke, said.
“For resellers, this means they will be able to look at us as a total provider," he said. "We have had good products in the past but not something in every category."
Clarke is confident that 3Com can eat into Cisco’s enterprise networking dominance by competing on price because he is convinced brand recognition will be less of an issue in the future than it was when organisations were installing equipment in preparation for Y2K.
“We see, particularly in the Australian marketplace, a lot of networks coming up for renewal in the next two or three years,” Clarke said.
“Networking has become pretty stable technology now, it is not as leading edge as it was, and organisations no longer feel the need for the proprietary features they paid a fortune for last time around.
“They are more interested in what it costs to buy and keep a network running. It will not be about the brand on the front of the box and we want to provide choice,” he said.
3Com is holding meetings with key gold and silver resellers in Sydney, Melbourne, Brisbane, Perth and Adelaide. The aim is to introduce them to the new product, outline its roadmap and layout the criteria for carrying it.
Clarke said hands on training costs would be minimal and he expected to have reseller partners on board and ready to go before the product hits the market, which is expected to be within a month. Switch 7700 carries a list price of $US21,995.
These are interesting times in networking. As a growing number of companies like D-Link, Enterasys and now 3Com announce intentions to try and eat into the enterprise share of market dominator Cisco.
Far from trying to protect what it has, Cisco is licking its lips at the prospect of taking on the likes of D-Link and 3Com in the SME space.