EMC has appointed Commander as a value-added reseller for its Clariion CX storage range. The deal continues a flurry of activity around the product line during recent weeks, which has also seen the storage giant signing agreements with Express Data and Dell.
EMC channels manager, David Henderson, said Commander would add to the vendor’s team of tier-two resellers – including Fujitsu, NCR, Unisys, Dimension Data and SecureData Group – that deal with top 300 companies.
But Commander’s general manager, Steve Evans, stressed his company has traditionally also been a strong player in the small enterprise space.
“If you look at Clariion it starts at entry-level," he said. "We can take it to a much broader marketplace than might otherwise have been the case."
Commander also carries HP storage products but Evans said the new partnership will not create a conflict of interests.
“We have very strong ties with HP but although EMC will be competitive in some areas it will be complimentary in others,” he said.
Henderson said EMC had made moves recently to strengthen its hand at entry-level and was now happy with the model it has in place for getting its range of network attached storage (NAS) and storage area network (SAN) products out to customers.
“I think if you look at the launch of the Clariion range and the recent Microsoft announcement [for Windows-powered NAS products] there’s a lot of behaviour from EMC that shows rapid expansion at entry-level,” he said.
“From a broad point of view, we are quite happy at the moment but there might be some new partnerships down the track that target verticals around record management to drive our Centera products.”