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Connectivity Briefs: Lufthansa, School of the Air, Sensis

Connectivity Briefs: Lufthansa, School of the Air, Sensis

Lufthansa rolls out broadband

Lufthansa will become the first airline to offer a commercial broadband service across its long-haul fleet after carrying out a successful trial of the service on its Frankfurt to Washington route. The airline will now roll out mobile broadband across its entire fleet of 80 long-haul aircraft, starting in early 2004. In advance of the commercial launch of the broadband service, Boeing and Lufthansa are working on a range of payment options which would allow passengers full in-flight access to the Web.

School of the air flies high

The School of the Air has entered the digital age with the launch, in Alice Springs, of the $17 million Optus Interactive Distance eLearning Initiative. School of the Air lessons, previously delivered by radio, will now be channeled through a two-way broadband satellite network that is supported by the federal government’s National Communications Fund, the NSW and NT state governments and Optus. The telco will provide an Interactive Distance Learning software package capable of supporting a variety of services including multicast, two-way audio, email between students and teachers, an inter­active whiteboard, controlled Internet access and pop-up questions.

Sensis to generate $1.2 billion

Telstra’s advertising arm, Sensis, is expected to generate more than $1.2 billion in revenue this financial year. The wholly-owned subsidiary contributes, on average, 10 per cent of Telstra’s earnings before interest and tax, according to Telstra Group managing director and Sensis chairman, Bruce Akhurst. Sensis CEO, Andrew Day, said the full year revenue forecast should not be regarded as a one-off result. He said results of this magnitude were achievable for the foreseeable future. Sensis has a 13 per cent share of national advertising, exceeding that of radio and magazines. Sensis’ products include White Pages, Yellow Pages, CitySearch and Whereis.


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