NCR to support D-Link move into SME markets

NCR to support D-Link move into SME markets

Resellers of D-Link switches that are unable or not interested in providing support services are being offered the chance to bundle managed services from NCR.

Under the D-Link NetProtect brand name, NCR’s Worldwide Customer Services (WCS) division will provide a range of managed services. This will include onsite installations and helpdesk support as well as remedial services for networking hardware and software faults.

Customers will have the choice of a round the clock four-hour onsite response for mission critical equipment or a working day eight-hour version for lower priority jobs.

The partnership between D-Link and NCR will see D-Link moving further into vertical SME markets like education, local government, small financial institutions and Web hosting where network support is considered critical.

D-Link estimates NetProtect will generate up to $5 million in hardware and services revenues in its first year.

“We still have a long way to go to play in the high-end enterprise space but we see an opportunity in that area,” D-Link marketing director, Maurice Famularo, said.

“We have products in the pipeline that are clearly higher-end and need a different approach. Being more affordable means people will consider us as an alternative but we also need to provide a very good level of support and service.”

The agreement is a chance for NCR to move in the other direction and attack the SME space from top down.

“D-Link does not provide extensive services and relies heavily on the channel. Some [channel partners] are very good at services but some are not and this collaboration gives those partners that are not an opportunity to sell branded services,” NCR regional marketing manager, Charles Yan, said.

Both companies said the NetProtect model would be extended globally if it proved to be a successful partnership in Australia and New Zealand.

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