Menu
Sony Australia moves TV and audio portfolio to Ingram Micro

Sony Australia moves TV and audio portfolio to Ingram Micro

Shifts away from Directed Electronics.

Tim Ament (Ingram Micro)

Tim Ament (Ingram Micro)

Credit: Ingram Micro

Sony Australia has ended a chunk of its audio-visual distribution deal with Directed Electronics in favour of Ingram Micro. 

Ingram will now take over the Japanese vendor’s distribution for sound systems, headphones and televisions for the Australian market. 

Melbourne-based Directed Electronics will continue to hold Sony’s car entertainment portfolio, the vendor added. 

“We are enthusiastic about this partnership,” said Tim Ament, Ingram’s SVP and chief executive for A/NZ. 

“Sony continues to be a leader and innovator in consumer electronics across the world and our renewed partnership will see us deliver Sony’s premium value range through to our valued business partners.” 

Yuzo Otsuki, managing director at Sony Australia and New Zealand, added that Sony has a “proud commercial history” with Ingram Micro”. 

“I look forward to embarking on this new chapter with Tim and his team and I’m excited for years of strong growth together,” he added.  


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyIngram Microsony australiaDirected Electronics

Show Comments