Augmented reality (AR) and virtual reality (VR) are often lumped together in research and data, but from the perspective of partners in the local channel, the two technologies are actually quite different.
On a global scale, the combined AR and VR market is set for substantial growth, with a six-year compound annual growth rate (CAGR) of 86.3 per cent, to reach US$661.4 billion by 2025, according to analysis firm Frost & Sullivan.
However, at the local partner level, combining the two technology types into the one category simply isn’t practical.
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